These two high end software features demos were made for dotmailer to highlight the features of their marketing automation platform. These customer-facing videos are part of a series of videos and each lives on the relevant landing page on their website. The first video is an example with zooms and the second video has no zooms. Here are all the elements that go into making a high end screen capture video like this:

Top video only:

• Animated zooms with motion blur effects, to help focus the viewer on a certain part of the screen

Both videos:

• 4K screen capture, to allow for a super crisp look and zooms with no loss in quality
• Animated menu, to help to break up and organise the content & keep the viewer engaged
• Screen transitions with motion blur, to add production value and interest
• Screen blurs, to emphasise parts of the screen and direct the viewer’s eye
• Smooth screen scrolling, through animation and other clever techniques
• Live action outro, to show off the people in your business and help build trust with your customers
• Animated outro, to show this video is part of a series and promote watching the other videos
• Call to action, to help close those all important sales
• Voice over, professionally recorded and produced to evoke quality
• Royalty-free music, to set the tone

For customer-facing tutorials, we can take a more basic approach such as this video. Tutorials can be up to 10 minutes long and you may need quite a few, so we keep things simple to make them affordable. 

• Screen capture, edited to flow at the right pace, without loading screens or mess ups
• Voice over, professionally recorded and produced to evoke quality
• Royalty-free music, to set the tone, or can opt to leave out
• Simple animated intro & outro

Call us on 01273 448110 or 07766 306310 to find out more about which software videos are right for you.

A different way to approach your training videos is to get your trainers involved.  That’s exactly what we did for dotmailer when they set up their training hub. With a personal message from your trainer to open & close the video and advice on how you can record these yourself in-house, it’s personal and cost-effective. 

Here’s what’s included in the example:

• Filmed intro by one of your training team (optional, but adds a personal touch – we would come and film these)
• We’ll advise you on which audio equipment/screen capture software to invest in
• We’ll train you on how to record the high quality audio and screen captures
• We’ll edit your screen capture to flow at the right pace, without loading screens or mess ups
• We’ll add a simple animated intro & outro

Call us on 01273 448110 or 07766 306310 to find out more about which software videos are right for you.