SaaS & software demo video production
in Brighton, London & Sussex

Video marketing for software & SaaS companies

If you’re a software & SaaS company, you’ll benefit greatly from having videos on your website. Your customers will need to know what your software does and how it works, as well as who you are and why they’d want to work with you. Video is a great tool for communicating all of that and we’ve become experts at creating them.

Through our work for companies such as Episerver, dotmailer and Avalara, we’ve developed a flair for creating videos that explain complex concepts in an engaging way and can move your clients through your sales funnel.

If you would like to book a one-to-one strategy call with one of our team and find out how video can help boost your SaaS business, fill in the form on this page and we’ll get straight back to you.

Or if you’d like to find out more first, take a look at some of our work below.

Our core software video services will help your platform succeed.

Make them smile!

Comedy is a great way to entertain and educate your prospects at the same time, without them feeling bored or like they are being sold too.

This format of comedy video has gained massive popularity across the world but it still hasn’t been adopted by many companies, meaning it’s a fantastic opportunity to stand out from the crowd.

We’ve figured out how to make these high quality, TV advert style videos at an extremely reasonable price, so you can benefit from a top class software explainer without re-morgaging!

Software online advert

Need to showcase a dry or complex application without showing your platform? A creative advert will entertain your target audience while selling the concept at the same time.

Animated Explainer Video

Future-proof against user interface updates by choosing an animated software explainer video. It’s so important to explain the benefits as well as features and this is where a great script comes into play.

Phone & tablet app video

A slick phone and/or tablet app demo puts your platform into multiple devices and shows your potential customers the benefits of using your app.

Software Testimonial

Software case studies show social proof while also giving insight into who would typically use your platform. This video testimonial for OpsBase shows how one of their clients had great success using their platform to automate their hospitality business process.
Check out our dedicated case study page for more details.

A full video strategy for your platform.

Platform Online Advert

Episerver asked us to make a number of videos explaining their CMS and Ecommerce platforms. We used live action video, motion tracked elements and animation to communicate their concepts, features and benefits.

Platform Explainer Video

Using a mix of live action stock video, animation, high end screen capture and motion title this platform explainer helps Thinkwise highlight the benefits of their development platform in a slick and engaging way.

Platform Overview video

This mix of live action, composited animation, graphic overlays, slick screen capture, motion titles, well written script and voice over is a great way to show off the features and benefits of Unity Contact Center.

Screen capture video

Delve deeper into what your software can do with a slick screen capture demo video. A short video per feature makes it easy for your viewers to find what they need. Visit this page for more on screen capture demo videos.

Need help with your Saas video marketing strategy?

Annelies breaks down exactly how to use video through your website to help educate and soft sell your visitors. Here’s what’s included:

– The best type of video to feature as your main homepage video.
– What all important call to action to use for you videos and webpage
– What other videos to feature on your homepage
– How video can help turn your visitors into warm leads, increase your sale team’s close rate & save them time.
– Which video hosting company allows you to analyse your video visitors
– How we can work with you to make affordable training videos
– Other videos to have embed throughout your site
– And more…

Hear it from a Saas Marketing Director

Gemma explains how we take a dry subject and make it engaging

Media Brighton are just outstanding to work with. They go above and beyond every single time and they come up with things I would never ever think of. I would recommend them to anybody.

Gemma Banks

Director of Marketing, EMEA, Avalara

Market leading software brands trust us to make their videos, so you can too…

Market leading brands trust us to make their videos, so you can too…

Hear it from a SaaS ex-CEO…

Over the 7 years we worked with dotmailer, we created hundreds of videos to help them sell subscriptions to their software & services. These included software adverts & demos, tutorials, webinars, seminars, seminar adverts, event highlights videos, training videos, investor relations videos, exhibition videos, employee profiles & recruitment videos.

We provided ongoing video support via a retainer which meant we could keep up a steady stream of videos while acting as a bolt-on team to their marketing department.

Watch the video to hear from Peter Simmonds, their ex-CEO, to find out how he found working with us over the years.

Why use video to sell your software?

A few statistics you should know…

%

Engage your prospects

“When a video is information-intensive, 66% of consumers will watch the video two or more times.”

Internet Retailer

%

Stand out

“76% of brands aren’t currently using online video to market to consumers.“

Kantar Media

%

Sell more products

“Viewers are 85% more likely to purchase a product after watching a product video.“

Internet Retailer

%

Increase reach

“92% of mobile video viewers share videos with others.“

Invodo

Our videomaking process

Strategy

Getting us in at the marketing strategy stage will ensure the best use of your budget, results fully tailored to your end goals and maximum impact of your videos – all for a great return on investment.

Scriptwriting

Condensing down a lot of complex information is our thing and a well-crafted script is often at the heart of a good software video. We can either write your script from scratch or work alongside one of your team.

Voiceover

Need a voice over? We’ve got one in-house! Using her can save you money and make the production process even more fluid. But if you have a different voice in mind, we can find anything you like.

Slide design

For animated videos we like to start with slide designs, as this can save time and money further down the line. Once you’re happy with these static images, they’re ready to be animated.

Storyboards

For bigger projects we’ll create an in depth storyboard. This will convey our creative ideas visually and get everyone on the same page.

Screen capture

Capturing the screen demos at 4k allows us to zoom in without losing quality. We can then animate the results for super smooth and interesting movements.

Animation

We often use animation within live action videos, or to explain concepts in a simple and engaging way.

Music & sound fX's

Your video needs a great sound track and sometimes sound fx’s to set the tone, pace and vibe.

Let’s make your software video.

Answer these questions

Please copy relevant questions from the list below into the bottom text field of the quote form and write your answers below each one. This will help us to refine your brief.

What’s the purpose of your video?

Where will it be published?

How long will it be?

Who is your target audience?

What should they do after watching the video?

Please list the 5 key messages you hope to get across in your video

Do you have a location in mind for filming?

Please provide any relevant video links as a reference:

About us

Media Brighton is a small, agile video production and marketing company based in Brighton. We create engaging content designed to help market your company, your products & services. Working with companies of all sizes, we bring a fresh approach to video creation culminating in high quality content at competitive prices.

Specialities

Software videos
Fintech videos
Product videos
Car dealer video
Investor relations videos
Property videos
Travel company videos
Branded content
Talking heads videos

Blog articles

How to Maximise ROI on Luxury Product Video Shoots: Turn One Shoot into 35+ Assets