When you’re investing in high-end video content, you want every frame to work as hard as possible, not just visually, but strategically. It’s not just about one beautiful brand film. It’s about creating a whole suite of content that delivers across every platform you use to reach your audience.
A great example? Our "Made for You" campaign for luxury jewellery box brand Wolf1834.
Why This Matters to You
If you’re running marketing for a luxury brand, you already know the pressure to deliver content across multiple touchpoints, all while maintaining a flawless, elevated visual style.
Your customers expect exceptional quality on your website, in their Instagram feed, on in-store screens, and anywhere else your brand appears. But producing high-end content for each of those channels separately can be time-consuming, expensive, and a logistical headache.
That’s why we design multi-content shoots, so you can plan once, shoot once, and walk away with a full campaign of premium assets that feel cohesive, consistent, and on-brand.
One Shoot. 35 Videos. Countless Touchpoints.
Wolf needed premium content that looked beautiful, stayed on-brand, and could be used flexibly across channels. But instead of planning a single hero video and calling it a day, we treated the shoot like a full-scale content engine.
With the right planning, one shoot delivered everything from vertical Reels to in-store edits, all on a tight schedule and budget.
1. Plan for Volume, Not Just Beauty
For many luxury shoots, the focus is on a hero film, a 60-second homepage or TV edit. But we always ask: what else can we get from this day?
For Wolf’s “Made for You” campaign, we mapped out a comprehensive content plan in advance. Here’s what we delivered:
- A 60-second widescreen hero video (16:9), featuring five models and five product ranges
- Widescreen cutdowns: 30s, 20s and 10s versions of the main edit
- Vertical edits of the main video: 60s, 30s, 15s, and 10s for Reels, Stories and TikTok
- A second studio setup with a colourama backdrop, where we filmed five model/product pairings, each cut into 10s, 15s, and 30s versions (15 videos total)
- 6 in-store edits tailored for use in retail environments
- Behind-the-scenes photos and video content, captured throughout the day
- A stills shoot coordinated alongside the video (on this occasion it was handled by an external photographer)
In total, over 35 polished video assets, an massive number of high quality stills, plus BTS content and stills, from a single day of production. That’s the power of planning with distribution in mind.
2. Build a Smart, Scalable Setup
Rather than resetting the main set over and over, we built a second shooting space dedicated to high-volume content.
This let us rotate products and models quickly, without compromising quality. The setup was simple, clean and consistent, perfect for batch-shooting vertical content that still felt elevated and on-brand.
Light for Beauty, Cut for Speed
Luxury video content should feel refined, but when it’s hitting Instagram or TikTok, it also needs to move fast.
We used a soft, sculpted beauty lighting setup that flattered both products and people across formats. Then in the edit, we dialled up the pace: slick transitions, subtle motion, and a music-driven rhythm that matched the brand’s aesthetic.
The result? 127,000+ views on Instagram and a suite of content Wolf could roll out gradually.
The ROI You Can Expect
By consolidating your content creation into one well-planned shoot, you:
- Save on crew, models, styling and logistics
- Speed up your marketing timeline
- Keep your visual branding consistent across formats
- Gain a full suite of assets that perform across your channels
That’s how WOLF1834’s campaign hit 127,000 views on Instagram and delivered results across their online store, retail displays, and social campaigns, all from a single shoot day.
Want to Get More From Your Next Campaign?
If you’re looking for a video partner who can help you:
- Deliver more value from a single shoot
- Create multiple high-end assets, fast
- Combine creative direction with production strategy
- Keep your brand’s visual identity strong across every platform
Final Thought
You don’t need five locations and ten crews to create a campaign that moves the needle. With the right prep and creative strategy, one smart shoot can give you:
- A polished hero video
- A full social suite
- Paid ad variants
- Website visuals
- Event footage
- Internal comms clips
If you’re planning a luxury product shoot and want to maximise ROI without compromising on quality, get in touch. We’ll help you build an efficient, beautiful, and effective campaign, all from one day of filming.