The secret to being found online is SEO
Almost everyone starts their purchase cycle on a search engine and 80+% of those people do it on Google. So if you’re selling apples and your website appears on the first page of results when someone types in ‘apples’ in Google, guess what…cha-ching!
At Media Brighton, we understand that a good website needs to perform well in Google for certain keywords. Making that happen is called Search Engine Optimisation and here’s how it works.
Step one: keyword analysis
Who are your customers? With which terms do they search for your product? What are the competition doing? By answering these questions, we are able to come up with a list of target keywords you should be going for.
Step two: Optimising your site
Site architecture, web copy, URL names and image names are some of the standard elements that influence your site’s performance in Google. We like to take it one step further and add SEO videos into the mix as well.
Joel Meadows, Director at OverBoard.
Because Media Brighton aren’t just SEO consultants, but an all round design, development and video production house, we know how to build websites from the ground up with Search Engine Optimisation in mind. If you’d like to know more about how it all works, read about some great tools towards the bottom of this page.
Want to know how your current website’s SEO could improve? Let us produce an in depth report on how to transform your website’s rankings. Give us a call now on 01273 272013 or 07766 306310
Case Study
These were the Google rankings we achieved for Synergy Snow Sports’ chosen keywords, just a few weeks after the launch of their site. Any ranking shown here above 10 is still on the first page of Google.
- Davos Freestyle Coach 1 & 2
- Davos Snowboarding Teacher 1 & 2
- Davos Off Piste Mountain Safety 1 & 2
- Off Piste Guiding Davos 1 & 2
- Snowboarding Instructors Davos 1 & 2
- Snowboard Tuition Davos 1 & 2
- Davos Snowboarding Lessons 3 & 4
- Snowboarding Lessons Davos 3 & 4
- Davos Après Ski 6
- Snowboarding Holidays in Davos 7
- Snowboarding Davos 10
- Davos Ski Map 11
- Davos Ski Lessons 11 & 12
- Skiing Holidays in Davos 28
- Skiing Davos 33
- How to get to Davos 49
Google Analytics
Google Analytics is a free tool which provides statistics and tracks how the public are using your site. Here’s what Google say about it: “Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites.” We can set you up with Google Analytics and train you on its features.
Google Adwords & PPC (Pay Per Click)
Google Adwords is a great way to start driving traffic to your site. Media Brighton can help formulate your PPC campaign and pin-point niche keyword phrases to target. Using Google’s Keyword Suggestion Tool and Microsoft’s Excel, we can give you a hit list to target.
Google Adsense
Google Adsense allows you to make money from adverts placed within you site’s content. If you have a high traffic website, you could be making thousands!
Google XML Sitemap
Adding a Google XML Sitemap to your website is another way to boost your rankings in the search results.
01273 272013
07766 306310
info@mediabrighton.com
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