& commercial advertisements production company in Brighton
Are you ready to take it to the next level?
Video transcription: Have you got a great product or service and you really want to make an impact and stand out in your market?
Or perhaps your product is complex, dry or even a bit boring and you want explain how it works in a fun and engaging way that your prospects will remember?
In either of those cases, you should consider making an advert-style video. Just like a TV advert, these videos are high end, original and will help elevate your brand. The good thing is, we know how to make them on a budget that won’t break the bank. Your advert can then be pushed out on all your social media channels and on your website for maximum reach, or even be displayed at trade shows. So check out the different styles of ads we’ve created for our clients below – and to get the ball rolling, get in touch by filling out the form on this page.
Benefits of an online advert:
- Reach a new audience at a fraction of the cost of traditional TV advertising campaigns
- Reuse your video for maximum effect
- Build trust in your brand
- Raise your brand perception
- Distribute your advert to a large audience through social media advertising
- Explain something complex, dull or even boring in a memorable way
- Stand out from the competition
- Use your advert within a sales funnel and generate leads
- Display your advert on your website, social media channels or at tradeshows
- Get a great return on your investment
Get in touch
How we used rubber ducks to explain Sales Tax software
How do you explain something complex, dull or even a bit boring in an engaging way?
Make it funny! A comedy script, top class actors and interesting sets have the power to communicate almost anything to your viewer so they keep on watching and take it all in, without feeling like they’ve been sold to. It’s a format we’re all used to watching on TV commercials and advertisements and is often used by software companies who need to explain complex solutions, but can work wonders for almost every type of sales or explainer video. Of course, comedy is tricky to get right so you’ll need to get the right team on board…
When Avalara asked us to ‘make tax compliance software fun’ we made a presented comedy online advert (and a sprinkling of rubber ducks) to make a dry and complex subject easy to understand & fun.
How a little creativity can save you money
What if you need to target more than one type of customer for the same product?
Sometimes you want ONE video to speak to TWO different end users. Because let’s face it, it’s more cost effective to produce and market 1 video rather than 2, especially if your product or service is relevant to both end users. So when Avalara came to us with a brief to make 1 video that would speak to both small and enterprise businesses, we got our thinking caps on and came up with a split screen format.
The resulting online advert tells the story of a work-from-home businessman and an enterprise exectutive who both have the same problem…and would both benefit from Avalara’s software solution – with some subtle cheek thrown in to keep interest.
A software video…without the software
Perhaps you have a software solution but don’t want to show it in your video.
When Avalara first came to us, we knew nothing about tax, but tax is what they’re all about. After just one meeting learning about their tax automation software, we went home with a few power point presentations and scribbled notes and then set about to fulfill their brief: ‘Tell people about our VAT reporting solution, don’t show the actual solution, do make it fun.’
From scripting to casting talent, venue sourcing, props, etc … we took it all on and ran with it, making sure their company colour (orange) featured heavily where relevant and WITHOUT ever showing their solution.
It premiered on the big screen at one of their seminars in front of hundreds of prospects and clients and is still a valuable sales tool that stands out from other software videos.
Adverts that sell a dream…
What if your product isn’t ready yet, but you need to start selling?
Selling a dream is easy when you use actors. Combined with real life interviews, you have a winning combination of dream vs reality.
McCarthy & Stone’s luxury retirement living at Augustus House was soon to be ready and they needed a video to sell the dream of living there. We used actors to give a glimpse into what living in the area would look and feel like, backed up by real life interviews with some of their staff and homeowners from other McCarthy & Stone developments and the interior designer of Augustus House.
Complete with high end drone and gimbal shots, a professional voice over and colour grading, the result is a video that reflects the luxury lifestyle one would expect there.
Software videos that tell a story
Ok, you have a great software platform, but do your prospects really want to see every feature in detail?
The answer is, not at first. Initially, they want to understand what your software does and why it’ll solve their problems. That process is all about setting the scene and keeping interest.
This video for software giant Episerver sat on their CMS landing page and told the story of how Lisa, a marketer, was using their platform to give Robert, a customer, a personalised experience. It’s nice to watch, easy to follow and a recognisable situation for the viewer. The video shows off just enough features and functionality to whet their appetite for a more in depth demo – making it a powerful lead generation tool.
Let your customers do the talking
If you have a good relationship with your customers, use it to build more…
You only need to look at the growing popularity of websites such as Checkatrade, Trustpilot and TripAdvisor to realise how important customer reviews are in the selling process. That’s why customer testimonial videos are such a powerful selling tool. Throw in one or more interviews with people from your own organisation and you’ve amped up that trust even more. Why? Because people love to do business with people. And if you’re worried about how you’ll come across on camera, don’t be. We know all the tricks to make you look and sound like a pro – even if you stumble over every sentence!
This video for Nisos Yacht Charter uses employee & customer interviews with live action footage of their holidays and the stunning surroundings to show viewers exactly what to expect on their holiday.
Sometimes all you need is one location and one presenter
If you have access to a stunning location, you’re already halfway there…
Production value, or how ‘expensive’ your video looks, can depend on a number of factors, but one of the main ones is location. If you have a luxury brand, your video needs to ooze luxury, but it doesn’t need to cost the earth…
Planet Travel Holidays create luxury, tailor-made sports holidays all over the world. That means they have access to some stunning locations, so when they asked us to shoot a video for 4 of their main sports, we decided on Mauritius. Using a small crew of just one cameraman and one presenter (our own in-house Annelies), we made all 4 videos in the same location. It was fast, efficient and above all, high end.
Building on what you already have
What if you already have some stunning footage and just need to fill in the gaps?
Sometimes less is more. Sometimes, you don’t need to create a whole video from scratch with talking heads and actors. If you already have some stunning footage in your arsenal, you can re-purpose it to create a brand video that sets the scene for your product.
That’s exactly what we did for UpRoar. They knew their target market and what they were into and wanted to create a brand video that would really speak to them. So we used their existing action footage and cut this with newly shot barber, cross fit, surfing, supping, mix martial arts and parkour scenes to fill in the gaps. We also added some beauty shots of the products with minimal motion text for the key features. The result is a confident, stylish video that embodies the end user of their mens grooming products.
Product videos that sell a lifestyle
If you can spark imagination, you’re more likely to sell.
The buying process is often driven by emotions. So if you can make a customer imagine a great lifestyle that involves your product, you’ll get further than if you just throw a bunch of features at them. And it always helps when you have a stunning location to set the scene!
We shot this product lifestyle video for Dry Ice Coolers in Mauritius. The video not only shows off the features of their innovative cooler bag, but helps to sell a dream by showing it being used in a tropical location by tanned, happy people doing cool sports. They played this video on a loop on their tradeshow stand and sold out of bags, days before the event was due to finish…
Let’s make your online advert.
Answer these questions
To help you refine your brief, please copy any relevant questions (from the list below) into the bottom text field of the quote form and write your answers below each one.
What’s the purpose of your video?
Where will it be published?
How long will it be?
Who is your target audience?
What should they do after watching the video?
Please list the 5 key messages you hope to get across in your video
Do you have a location in mind for filming?
Please provide any relevant video links as a reference:
- Software videos
- Fintech videos
- Product videos
- Car dealer video
- Investor relations videos
- Property videos
- Travel company videos
- Branded content
- Talking heads videos
Video marketing can be an extremely powerful way to promote your software as a service (Saas) company & product but it can also be confusing to know where to start. So I'm going to break down the different types of videos you could be using to boost your SaaS ...
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