Social media video production in Brighton, London, Sussex and beyond
Social media video production Brighton, London, Sussex and beyond
Regular content that builds trust
Did you know it normally takes a prospect at least 7 interactions with a brand before they feel comfortable enough to buy? That’s why making a one off video for your homepage should only be the start of your video marketing journey. To really speak to and retain your audience, you need to give them regular, valuable, entertaining and thought-provoking content – whether that’s on a monthly, weekly or even daily basis. And social media video is the perfect solution to build up this trust over time. Because the great thing about social media video is that it’s short and often simple to make.
What content should you be making?
This is a very important question. Because a good social media video campaign isn’t just about making nice-looking videos, it’s in a very large part also about what you actually shoot. So as a first step, we’ll always help you set up a good content plan. We’ll look at your FAQs, existing blog posts, or anything that will educate your prospects about your industry, product or service. What problems or questions do they have that your content can solve for them? It’s good to focus on one question or topic per video and to keep them short and snappy. These videos can be posted to all of your social media platforms including YouTube, Facebook & LinkedIn. It’s best to upload them natively to each platform as platforms such as Facebook and LinkedIn give more exposure to video posts in their feed rather than embeded or linked YouTube videos.
How can we help?
These are just a few tips, but we have a whole lot more. Signing up to our social media subscription service will unlock all the information you need for a successful social media video strategy. You’ll get regular content, created in batches, while spreading the cost of production. Your videos will then be drip fed across your socail media channels, ensuring constant audience engagement with your brand and resulting in more warm leads. This process can have a dramatic positive effect on your business.
Releasing regular videos on social media will:
- Engage your prospects
- Increase your conversion rate
- Educate your market
- Build trust in your brand
- Position yourself as an authority
- Increase your Google rankings
- Get yourself more social shares
- Enables you to reach a wider audience
Watch your engagement skyrocket through social media videos
Social media engagement videos
Whichever platforms you’re on, we can support you by creating batches of video content that will engage your target audience. We’ll also offer advice on scheduling your content so it’s drip fed over days, weeks or months – acting like a mean lean marketing machine!
YouTube video campaign
Our own YouTube channel has over 1 million minutes of watch time and we’ve helped one of our clients rack up over 770,000 views on theirs. We can help you to grow your channel, find a new audience and become a trusted authority in your market.
Facebook LIVE Video
LIVE video can be scary and look unprofessional. But with a professional presenter, it can be an instant hit. We roamed around with our in-house presenter at 2 Michelin events, creating instant, content & huge engagement with their fans. Read the case study below for more information.
Over 770,000 views on YouTube
YouTube is the second largest search engine after Google and a large percentage of people are using it to find answers to their questions or to research products. This is your opportunity to answer those questions, build authority in your market, send traffic to your site and ultimately sell more.
We created 21 videos for OverBoard (a waterproof bag manufacturer) in several batches, over a number years as they release new products. The videos have been dominating YouTube for all their keywords (such as Waterproof Bag) and they’ve had 770,000 views on their channel. These videos are also featured on their website to help buyers make their decisions as to which bag is right from them. So not only do they send traffic to their website, they also help convert website visitors into buyers.
100,000 views and 399 shares with Facebook LIVE & Updates
Michelin Motorcycles – Facebook engagement video
Events are a great place to shoot social media videos as they are usually jam-packed with people (often high profile) to interview and exciting moments to capture. That means you can create a lot of content in just a few days. We filmed Facebook engagement videos for Michelin Motorcycles over 2 events, of which the main videos were rider profiles. These stylish videos featured an interview with a high profile rider. Emotive, fast paced and inspirational, they were designed for people to learn more about the sport and generally increase facebook engagement. This video alone featuring Daryl Bolter got 22,000 views and 32 shares. We created a full length version and shorter versions to spread on different platforms.
Michelin Motorcycles – Facebook LIVE videos
Facebook LIVE video doesn’t require any editing, making it a very cost effective and fast way to engage your audience. And because it’s released in real time, it’s super relevant. So when we are asked to create facebook engagement videos for Michelin Motorcycle UK, we added LIVE videos into the mix to maximise their budget. Using our trained presenters to interview riders at events made the filming seamless and professional. This is important, because once you start rolling, there’s no going back! We also used quality audio gear to cope with noisy racing environments.
At one event we filmed 7 Facebook LIVE updates (as well as lots of other branded content, interviews & rider pro tips) and received over 30,000 views and 108 shares on the Facebook LIVE videos alone. One Facebook LIVE video received 19,000 views and 44 shares. The full campaign received over 100,000 views and 399 shares over 2 events.
Michelin Motorcycles – Facebook event update videos
Sometimes it’s not possible to do Facebook LIVE videos, for example when there’s no internet access available. When this happened at the Welsh 2-day Enduro, we decided to shoot simple videos that we could easily edit & upload that same evening. This meant the content was still very fresh & relevant and racking up audience engagement. The 10 videos we produced received over 49,000 views and 247 shares. This video about Allan Roberts and the Not Forgotten charity received 18,000 views and 153 shares.
Over 1,000,000 minutes watch time on our YouTube channel
We practice what we preach!
Here’s an example of some value content we created a few years ago for our YouTube channel. This video alone received over 54,000 views and over 159,000 minutes of watch time. And it’s not even our highest performing video (which has over 150,000 views). Our channel receives around 12,000 views a month, so we really practice what we preach.
We also create regular content for our Facebook and LinkedIn profiles as we know video is one of the best ways to promote a business today.
Before you choose a company to help you with your social media video campaigns check out their YouTube channel. You may be surprised to see that video production companies with YouTube stats like ours are hard to find…
We even wrote a book on growing your YouTube channel
Type “Video Marketing” into Amazon and our book will appear second in the listing. If you want to understand how we used this process to grow our own and our clients’ YouTube channels, to get more traffic to our site and to create those all important warm leads, then give it a read. Best of all, it’s free!
Alternatively give us call or fill in the form on this page, we’d love to hear about your project. Call 07766306310 or 07789712314
Why make social media video?
A few statistics you should know…
“62% of buyers say they can make a business decision based on online content alone.”
“70% of video watch-time is on mobile devices.”
“80% of small businesses do not invest in content marketing, and experts warn that they are missing a key marketing opportunity.”
“Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic”
Let’s make your social media videos.
Answer these questions
To help you refine your brief, please copy any relevant questions (from the list below) into the bottom text field of the quote form and write your answers below each one.
What’s the purpose of your video?
Where will it be published?
How long will it be?
Who is your target audience?
What should they do after watching the video?
Please list the 5 key messages you hope to get across in your video
Do you have a location in mind for filming?
Please provide any relevant video links as a reference:
- Software videos
- Fintech videos
- Product videos
- Car dealer video
- Investor relations videos
- Property videos
- Travel company videos
- Branded content
- Talking heads videos
Video marketing can be an extremely powerful way to promote your software as a service (Saas) company & product but it can also be confusing to know where to start. So I'm going to break down the different types of videos you could be using to boost your SaaS ...
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