Building a New Site & Getting Indexed in Yahoo & Google
Welcome to my new site MediaBrighton.com. I thought I would share my journey of re-branding, re-building and SEO’ing my website with the masses as a case study for anyone interested. I will be posting explanations of choosing a name and domain, planning and building a site with SEO & Internet Marketing in mind, SEO tools, Keyword Analysis, Steps to getting indexed amongst other topics. I recently changed my company name and site from SuperFly Productions to Media Brighton and have started on the road to getting the site re-indexed. I thought it might be interesting to document how I go about this procedure.
Step 1 – Choose a Name:
These days I’ve gone down the route of choosing names that “do what they say on the tin”. What I mean by that is a name that conveys the business in one read e.g. I provide media production services and I’m based in Brighton, hence Media Brighton. I figure that most of my business is going to come from people finding my site in the search engines. Therefore choosing a name that contains some of the keywords I will be targeting later, should help in the optimisation of my site, in the long run.
Before sticking with a name for my new site I perform a few checks. First and probably most obvious is checking I can buy the domain in either .com, .co.uk or .net formats. If you’re relying on most of your traffic coming to your site mainly from search engines it’s ok to go with a hyphenated name. E.g. media-brighton.com
Search engines actually see words that are hyphenated as separate keywords (keep this in mind when naming your pages, more on this later).
Assuming the domain is available the next thing to check is how many people are searching for that keyword phrase. You can use Google’s Keyword Suggestion Tool for this. Enter your proposed name and press the button. The tool will display statistics for this and other phrases. What you want to see is the average search volume per month. The other thing to take into consideration is the advertiser competition. The higher the advertiser competition the harder it will be to rank highly for that key phrase. The higher the average search volume, the more people will be searching for that phrase every month. As you can see with Media Brighton the advertiser competition is quite low (around 2/10) and the average search volume is relatively high at 2,900. Remember you don’t need to have really high search volumes to get a lot of traffic to your site as you will be targeting different keywords for the different pages and once you add all the search volumes together then you end up with a higher search volume. Also if your keyword is saying “Not enough data” then you know that no-body is searching for that term.
Anchor text for back linking
Another reason for using keywords in your name is anchor text. Search engines like sites that have a lot of inbound links. The text that is made into a link will help the rating of the link if the anchor text contains the keyword or phrase that your site is optimised for. So for example click here to see what Media Brighton does wouldn’t be as good as click here to see what Media Brighton does. The later link example will be more powerful giving more SEO juice to the link and making my site better optimised for the phrase “Media Brighton”. If your site name contains the keyword phrase then even if people make a link http://www.mediabrighton.com then you will have good anchor text within your link.
In the next article I’ll be covering planning and building a site with SEO in mind.
About the Author
43 Comments for Building a New Site & Getting Indexed in Yahoo & Google
February 23, 2009 at 5:12 pm
Great info, thanks. I did exactly that with my domain. Cheers Ben
May 28, 2009 at 9:47 am
Great post! Just wanted to let you know you have a new subscriber- me!
June 4, 2009 at 7:35 pm
I really liked this post. Can I copy it to my site? Thank you in advance.
June 12, 2009 at 10:27 am
Yes sure
June 12, 2009 at 10:27 am
Give me a link back to mine please
June 12, 2009 at 10:28 am
cool nice one
June 12, 2009 at 11:52 pm
The article is ver good. Write please more
June 14, 2009 at 12:15 am
Great post! I’ll subscribe right now wth my feedreader software!
June 15, 2009 at 2:55 am
The article is usefull for me. I’ll be coming back to your blog.
June 16, 2009 at 10:37 am
I think I will try to recommend this post to my friends and family, cuz it’s really helpful.
June 21, 2009 at 7:06 am
Super post, Need to mark it on Digg
Joker
June 23, 2009 at 10:14 am
Hi there,
Where are you from? Is it a secret?
June 24, 2009 at 8:18 pm
Greatings, http://www.mediabrighton.com – da best. Keep it going!
Thanks
GlenStef
July 6, 2009 at 7:09 pm
Some of us even don’t realize the importance of this information. What a pity.
July 6, 2009 at 10:47 pm
How soon will you update your blog? I’m interested in reading some more information on this issue.
July 17, 2009 at 12:07 pm
sorry just been really busy. I’ll try and sort the next section out soon. Cheers Ben
July 21, 2009 at 10:44 pm
Good site.. Will come back.
July 22, 2009 at 8:43 am
I`m going to…
—————————————
signature: zoloft order seg6se98i
August 3, 2009 at 7:13 pm
Great points! Will definitely visit again..
September 14, 2009 at 1:00 am
Thank you much for that well written entry.
September 24, 2009 at 12:25 pm
Nice site!
September 28, 2009 at 9:08 pm
To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.
October 29, 2009 at 2:25 pm
Was searching for new SEO innovations when I found this one. Interesting, but do you think it has a long shelf life?
November 2, 2009 at 11:25 am
Other variant is possible also
November 13, 2009 at 5:16 am
http://www.mediabrighton.com is very informative. The article is very professionally written. I enjoy reading http://www.mediabrighton.com every day.
November 17, 2009 at 3:16 pm
WOW i wonder if you can index my Buy Viagra web site this way may be faster
December 30, 2009 at 11:52 pm
Hi!!! http://www.mediabrighton.com is one of the most outstanding innovative websites of its kind. I enjoy reading it every day. Keep it that way.
January 3, 2010 at 3:53 am
That’s new.I hadn’t never thought the evidently simple ways a search engine like Google worked in. The truth of the affair is that even though Google indexes your page numerous times, it takes a metric tonne of work on your part to get your website to become “relevent” to Google. I guess this lends to my knowledge of search engines.
January 3, 2010 at 5:21 am
HaI’ve considered the apparently simple ways a search engine like Google operates. The truth of the issue is that even though Google crawls your page countless times, it still takes a ton of work on your part in order to get your page to become relevent to the big G. I guess this lends to my knowledge of Google.
January 14, 2010 at 9:11 am
Very nice site!
January 17, 2010 at 9:56 am
Love this post! Thanks for this. I’ll be sure to come back again. P.S: I’ve bookmark your site as well.
March 28, 2010 at 11:32 pm
Thank you for another fantastic blog. Where else could I get this kind of information written in such an incite full way? I have a project that I am just now working on, and I have been looking for such information… Regards…
October 5, 2010 at 1:47 am
You ought to seriously think about working on growing this blog into a serious voice in this market. You obviously have a good knowledge of the areas all of us are searching for on this website anyways and you could potentially even earn a dollar or three from some advertising. I would explore following recent news and raising the volume of blog posts you make and I bet you’d start earning some great traffic in the near future. Just an idea, good luck in whatever you do!
October 5, 2010 at 6:45 am
Its astounding, seeking in the time and work you place into your weblog and detailed specifics you furnish. I’ll bookmark your web site and pay a visit to it weekly for the new posts.
January 15, 2011 at 10:01 pm
What is the most effective WordPress plugin that you just use on your website? I’m looking to see which ones I will need to use on a blog I want to start off.
January 16, 2011 at 6:10 pm
Hi,well-written blog post. Infos are very helpful and saves me huge amount of time which i’ve spend on something else instead of searching posts like this
Im waiting for more, bye 
January 16, 2011 at 8:12 pm
*There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well
January 16, 2011 at 8:22 pm
I used to be very happy to seek out this site.I wanted to thanks for this nice learn!! I definitely enjoying every little bit of it and I have you bookmarked to take a look at new stuff you post. Anyway, in my language, there are usually not a lot good supply like this.
January 17, 2011 at 2:09 am
Nice share. I really like your blog.
January 17, 2011 at 6:24 am
This is really fantastic news. Thank you for sharing it with all of us!
January 17, 2011 at 2:28 pm
Wow,Fantastic article,it’s so helpful to me,and your blog is very good,I’ve learned a lot from your blog here,Keep on going,my friend,I will keep an eye on it,One more thing,thanks for your post!
January 17, 2011 at 7:23 pm
Very greatful for your info presented. I’ve a great time reading your content. Keep writing.
January 17, 2011 at 8:37 pm
I feel like you could probably teach a class on how to make a great blog. This is fantastic! I have to say, what really got me was your design. You certainly know how to make your blog more than just a rant about an issue. Youve made it possible for people to connect. Good for you, because not that many people know what theyre doing.